Given the success of the first movie and performance of our current Sonic the Hedgehog product line, we are excited to continue to develop toys that follow along with Sonic’s next great movie adventure,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. “Sonic the Hedgehog 2 is sure to be a runaway hit in 2022.
Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush and Spin Dash Sonic playset, all of which saw a strong worldwide sales performance at retailers both in-store and online. in 2019, which featured top-selling collectibles based on the original Sonic the Hedgehog film (2020). The new line of merchandise is an extension of the multi-year, global toy licensing deal SEGA of America forged with JAKKS Pacific, Inc. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc.
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Check out full details on the collaboration below. When it comes to merch, we now know that JAKKS Pacific is going to be offering a line of toys and more for the film.
With the first Sonic movie being a hit, it's no surprise to see companies eager to get involved with the sequel. Some people would be like, “why?” and it’s like, “it doesn’t have to make sense to you.” It’s perfectly good sense to me and it was the right thing to do, and I’m happy to have done it.’" You know, after a while you do things and start going ‘I think I’m very pleased and I’m very proud and I’m very happy with what has happened there,’ and I think it’s time to say, ‘I don’t want to keep doing this.’ It’s interesting the perception that people have, and we get this all the time like, it’s amazing how all the experts that are out there that have nothing to do with this industry that make all of these assumptions, you know, ‘this is how this works and this is what this does’… "I know people are sort of surprised and shocked by it, and it was like “yeah”, and I’ve seen all the speculation that were like, “voice actors don’t walk away, he was fired!
And I found myself going, ‘I think it’s time. “I think my response would be “it’s just one of those things.” It’s a time in looking at the way things are being handled and the way that you are, where you’re at, and what you kind of want to deal with, and do. In an interview with the Voices from Krypton podcast, Smith says it was his own decision to step away. It seems like a dream job to voice one of gaming's most iconic characters, so why leave? Plenty of people thought that SEGA gave Smith the axe, paving the way for a newcomer. Many fans have been wondering why Roger Craig Smith stopped voicing Sonic the Hedgehog.
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